M/s Superfarmers Innoventures started in 2017 in Kyarki village, Uttarakhand, introducing chia farming to the region. Chia is a resilient crop that thrives in the area's rain-fed conditions and is resistant to wild animals. The goal is to support local farmers by promoting sustainable agriculture and high-value crops like chia. Through this, M/s Superfarmers Innoventures helps improve livelihoods and environmental sustainability, aiming to create a positive impact on both farmers and the environment.