Content authoring and content marketing are two distinct concepts that are frequently used interchangeably. Many people are unaware of the distinction between content authoring and content marketing and mistake the two for the same. This, however, is not the case. You could suppose that since both names are related with writing, there isn't much of a distinction. Guys, let me inform you that these terms have distinct meanings that every digital marketer should be aware of before employing a content writer or content marketer.